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Privacy Policy

Kids Run Free (“we”, “our” or “us”) are committed to protecting and respecting your privacy.

Kids Run Free Trading Limited (company number 10790989) is the data controller in respect of the personal data provided to us or collected from you when you make a purchase on our online shop at (the “Online shop”).

You can contact us by emailing us here:

or calling us on:

01926 336628

or writing to us at:

Kids Run Free
4 Euston Place
Leamington Spa
CV32 4LN.

Our registered address is:

Kensall Cottages
Stratford Road
Oversley Green
B49 6PH

This policy applies to the Online shop and the services accessible on the Online shop.

This policy sets out the basis on, and ways in which, we process personal data we collect from you, or that you provide to us when creating an account and/or making a purchase on our Online shop.


We will collect and process the following personal data from you when you create an account and/or make a purchase on the Online shop (“your Data”):

  • Information you give us: This is information about you that you provide to us through the Online shop or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you create an account on the Online shop, subscribe to marketing communications and when you report a problem with the Online shop. The information you give us may include (without limitation) your name, address, e-mail address and phone number (“Submitted Data”).
  • Information we collect about you: With regard to each of your visits to the Online shop we will automatically collect the following information:
  • technical information, including (without limitation) the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions and operating system and platform (“Device Information”); and
  • information about your visit, including the full uniform resource locators (URL), clickstream to, through and from the Online shop (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number (“Log Information”).
  • Information we receive from other sources: This is information we receive about you if you use any of the other websites we operate or the other services we provide. We are working closely with carefully selected third parties (including, without limitation, business partners, sub-contractors in technical, payment and delivery services, [advertising networks], analytics providers and search information providers). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.


The legal bases applicable to our processing of the Data are follows (as relevant):

  • It is necessary for the performance of the contract with you or to take steps to enter into it. This includes:
    • providing you with the service offered by us in accordance with our terms and conditions (i.e. managing your account, communicating with you and providing important updates, such as communications about changes to our terms and conditions and this policy);
    • facilitating transactions through the Online shop by transferring you to our third party payment provider in order for us to fulfil the contract of supply of goods to you;
    • passing your name, address and e-mail address to our third party delivery services provider in order for us to fulfil the contract of supply of goods to you; and
    • dealing with any queries or complaints.


  • It is necessary for our legitimate interests. This includes:
    • providing you with updates about security or technical updates to the Online shop to ensure that we can continue to protect your Data and keep it secure;
    • using the information that we collect about you to ensure that the content on the Online shop is presented as effectively as possible for you, to create report to assist with future marketing and for our internal purposes, such as quality control, site performance, system administration and to evaluate use of the Online shop so that we can provide you with enhanced services;
    • to develop, operate, deliver and improve our service and content, for administration and for internal operations, including troubleshooting, data analysis and testing;
    • using Device Information and Log Information to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    • contacting you to ask you to participate incustomer satisfaction surveys and market research (by email or phone) and to undertake and analyse those surveys and research.
    • Where you have given us your consent to send you marketing communications about our goods and services (you give your consent when you tick the relevant ‘opt in’ box when creating an account or making a purchase on the Online shop). If you change your mind and no longer want to receive marketing communications from us, for e-mail marketing, you can unsubscribe to those communications by clicking on the unsubscribe link in the relevant e-mail or, for any other type of marketing, you can contact us on the details provided above.


We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this privacy policy for as long as it is combined.

We collect non-personal aggregated statistics data about visitors to the Online shop, including information relating to browsing actions and traffic patterns. This is statistical information about our users’ browsing actions and traffic patterns and it contains generalised information about the users of the Online shop. It does not identify any individual and we do not use this information to build profiles on individual users.


The Online Site may use cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Online shop and also allows us to improve the Online shop. Cookies are small data files that we, or third party providers on our behalf (including, without limitation, Google Analytics), store on your browser or the hard drive of your computer if you agree (this may be via your browser settings). Cookies contain information that is transferred to your computer’s hard drive.

We may from time to time place analytical/performance cookieson your device, in which case you will be notified of such cookies by a banner when you access our Online shop.These cookies allow us to recognise and count the number of visitors and to see how visitors move around the Online shop when they are using it. This helps us to improve the way our Online shop works, for example, by ensuring that users are finding what they are looking for easily and that we are providing relevant content on the Online shop.

Please note that third parties (including, for example, advertising networks) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Online shop. 

The cookies mentioned above have the following expiry dates of typically six months (depending on individual policies issued by some third party intergations such as PayPal and Google Analytics).

For more information on our use of cookies please see our Cookie Policy.


If you pay for a product on the Online shop, we use Paypal to process your payment. Paypal operates a secure server to process your payment details. They encrypt your credit or debit card information and authorise payment directly. This means that your credit card or debit card details are never revealed to us. Please read their privacy policy to see what security measures they have in place and how they treat your information.

We may disclose the Data to the following third parties:

  • third parties acting on our behalf, such as back-up and server hosting providers, IT software and maintenance providers;
  • market research organisations engaged by us to undertake customer satisfaction surveys and market research;
  • carefully selected third parties including:
    • business partners, suppliers and sub-contractors in order to help us provide you with the services on the Online shop, such as payment and delivery service providers. Where any of these third parties provide the relevant service directly to you use of your information will be governed by that third parties’ privacy policy and terms and conditions, as such, we do not accept responsibility or liability for those third parties or for their privacy policies and/or terms and conditions;


  • advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience; and


  • analytics and search engine providers that assist us for the legitimate interest of improvement and optimisation of the Online shop.


  • any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event;
  • if we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request; and
  • for our legitimate interests in order to:
    • enforce or apply our terms and conditions or to investigate potential breaches; or


  • protect the rights, property or safety of our customers or others.


We may transfer your Data to, or store it in, countries located outside of the European Economic Area (EEA). Some countries outside of the EEA do not have adequate data protection laws equivalent to those in the EEA.  In those cases, steps will be taken to protect your rights and personal data as required by applicable law. If we transfer your data to the United States of America, we will only send the data to companies that participate in the Privacy Shield framework (or such other framework that make replace it from time to time) or for which we have an alternative safeguard in place in accordance with applicable law.

Please do not send us your Data if you do not want it to be transferred to or stored outside the EEA.


Where we have given you (or where you have chosen) a password which enables you to log in to the Online shop, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your Data transmitted to the Online shop and any transmission is at your own risk. Once we have received any Data, we will use strict procedures and security features to try to prevent unauthorised access.

The Online shop may from time to time contain links to and from other websites. If you follow a link to any of those sites, please note that those sites ought to have their own privacy policies and that we do not accept any responsibility or liability for those sites or for their privacy policies. Please check those privacy policies before you submit your information to those sites.


We store your Data until the earlier of you deleting your account on the Online shop and your account being inactive for [2] years, at which point any personal data will be removed.


Under data protection law, you have rights in respect of your personal data. You have the right:

  • to be informed about the processing of information (this is what this statement sets out to do);
  • to have information corrected if it’s inaccurate and to have incomplete information completed. You can access and rectify certain parts of your Data by logging into your account;
  • to object to processing;
  • to restrict processing;
  • to haveyour information erased;
  • to request access to information about you and information about how we process it;
  • from May 2018 only, to move, copy or transfer your information; and
  • rights relating to automated decision making, including profiling.

The way we process your Data and the legal basis on which we rely to process that Data may affect the extent to which these rights apply. If you would like to discuss or exercise any of these rights, please contact us using the details provided above.

You have the right to lodge a complaint with the Information Commissioner’s Office where your Data has or is being used in a way that you believe does not comply with data protection laws. We encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.


Any changes we may make to our privacy policy in the future will be uploaded to this page on the Online shop and, where appropriate, notified to you by e-mail. The new terms may be displayed on-screen and you may be required to read and accept them to continue your use of the Online shop.


We do not store credit card details nor do we share financial details with any 3rd parties.

All payments are processed by PayPal, your use of their service(s) is subject to both UK law, as well as their terms and conditions of service.